How to Get Started With Email Marketing In 5 Steps

Building an email list is one of the most important things you can do as a blogger.

Your mailing list is the best way to communicate directly to your audience. It does not rely on social media algorithms to make sure your readers hear from you.

It is way easier to notify your audience of big changes on your blog and upcoming events.

My favorite part is that you can also get feedback from your audience and build a true relationship with them. They stop being just random visitors from the Internet and turn into a community.

how to get started with email marketing in 5 steps

Today, I’m going to show you how to get started building your email list easily. This is a step-by-step process anyone can follow to get started with email marketing.

1- Pick a Great Email Marketing Platform

Choosing the right email marketing service will allow you to focus on creating content without having to worry about technical difficulties.

I have tried many different email platforms over the years and my advice, if you are serious about blogging, is to stay away from free email marketing services such as MailChimp.

It is not beginner-friendly at all and that will cost you a good amount of time to figure out how to set it up correctly. Plus, they do not allow affiliate marketing on their platform.

I always recommend picking a high-quality service right from the start such as ConvertKit. It will help you to get started right away without technical headaches.


You can get a 15-Day ConvertKit Free Trial here

With just a few clicks you can create eye-catching opt-in forms, landing pages, email sequences, segment your audience and send newsletters easily.

In case you are on a budget, you can also pick GetResponse to start with. It is not as easy to learn as ConvertKit but it offers all the features you need to create an email list successfully.

You can get a 30-Day GetReponse Free Trial here

2- Write Great Content

One of the most common mistakes of new bloggers is that they do not think about their audience when building their email lists.

You need to give people a reason to subscribe to your email list. If they sign up just because you ask them, likely, they won’t even open your emails.

By writing great content focused on your audience, they will be more interested in coming back for more information.

Always think about your audience when creating new content and help them to solve their problems.

If you offer exclusive content only available to your email subscribers, you’ll see how your list starts to grow right away.

3- Create a Premium Freebie

Another great way to attract more email subscribers to your list is to create a freebie for them.

This is a special gift or a reward for joining your list. It could be a pdf file, a video, a tutorial, or anything you could think of.

Here are three things you must consider to make sure you have created a great freebie for your email list:

  1. It solves a common problem among your audience.
  2. The information is not easily found with a Google Search.
  3. It is of high quality. Formating and editing will give more value to your freebie.

Always think of different ways you can improve your freebie. Your readers will trust you more as they see the effort you put into something you are giving them away at no cost.

4- Your Welcome Email Goes A Long Way

Do not underestimate the importance of your welcome email. It is going to set the route that your next emails will follow.

Be yourself and allow your subscribers to know you a little bit better. Tell them about yourself, your blog, and what they can expect from your next emails.

Share with them useful information on how to use your freebie correctly and show them that there is a real person behind that email. Nobody wants to get more corporate emails trying to sell them stuff.

At the end of your email, include links to your most popular social networks so your readers can reach out to you the way they like the most.

5- Stay away from the Spam folder

Another mistake new bloggers make when creating a new mailing list is that they try to sell products right from the start.

Remember that your main focus as a true blogger should be to help out your audience and build a relationship with them.

If they notice that the only thing you want to do is to try to sell different products every day, they will start ignoring your emails and even report your website as spam.

Build a strong relationship with your subscribers, send them premium tips every week and they will be happy to hear about a great offer from you once in a while.


Building an email list is important for any blogger in any niche. Creating a strong relationship with your readers will help you grow exponentially.

Pick a great email marketing service like Convertkit to get started [Click here for a 15-day free trial] so you can focus on creating amazing content for your audience.

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